Facebook is Not Your Web Site

image of Batman slapping RobinI simply don’t understand why businesses think Facebook is their “web site.”

I’ve been exploring restaurants in the town where my headquarters is located. I don’t live there, so I’m not savvy to the dining options. I have three national representatives coming in next week. We’re going to start our meeting and socialization by breaking bread on Monday evening.

I begin my restaurant exploration by opening Trip Advisor. Three restaurants in the area have completed their Trip Advisor listing with a link to a web site. When I click these links, it takes me to Facebook via the web. Of course, I’m not logged in.

Because Facebook has chosen to be stupid in how they handle visits of this type I can’t even see the business info. I am required to log in to see the business details. I close the window on EVERY one of the restaurants simply because I am required to complete extra steps I should not have to complete.

Facebook pisses me off with this practice. I’m also frustrated at the ignorance of businesses that don’t realize they are truly not sharing the info they intend to share. A person should not have to be logged in to an account to see business info.

When you run a business and do not maintain your own web presence, shame on you. Using these third party companies is a recipe for failure. When they change policies, change their format or even shutter the operation, you are left to their mercy. Why trust your business brand to this? It’s simply lazy and ignorant.