10
Jun 2010

Digital Freedom - Protect Your Rights

DIGITAL FREEDOM - BILL OF SIGHTS AND SOUNDS

 

The Issue

Innovative technologies from Sling media, XM Radio and Google are under attack. A handful of big content interests are behind a wave of lawsuits and legislation designed to restrict CE products and consumers' use of them.

These laws and lawsuits have nothing to do with the commercial piracy or illegal file sharing. Instead, they seek to restrict what Americans can do with lawfully acquired content, for noncommercial purposes, within their private homes and vehicles.

This is not a new issue or a new problem. Some in the industry have always opposed new technologies like the cassette recorder, the VCR and the MP3 player that have enhanced consumers' quality of life and driven the economy, but also required big content companies to change their existing business models in response to consumer demand.

The Digital Freedom Campaign is fighting back. This growing group of innovators, artists, students and consumers know that they also have rights in this copyright debate and they want to make themselves heard. The campaign has four core messages:

  • New digital technologies allow consumers to enjoy legally acquired content where, when and how they want - providing benefits to consumers and the economy while opening up new revenue streams for copyright owners. 
  • These same technologies empower creators to develop content, connect directly with broad new audiences, and reap new benefits and revenue from their works. 
  • Commercial piracy is wrong. We work to promote pro-consumer business models and ensure that artists are compensated fairly.
  • The Digital Freedom Campaign provides a voice for individuals to protect and expand these rights, and as an advocate against efforts to restrict them and limit new technologies.

You can demonstrate your support several ways: You can sign up your company as "supporter of the campaign." You can sign the Bill of Sights and Sounds. You can promote the campaign on your website.

From DigitalFreedom.org

 

Filed under  //   Digital Freedom   campaign   content creation   copyrights   digital   digital rights  
03
Aug 2009

Great Work by the Milwaukee PD

Milwaukee Police Department Launches Branding/Recruiting Campaign

This campaign is a fantastic example of how a police agency can show effective efforts in protecting their community. The "Be a Force" campaign shows that success can be seen in the things that DON'T happen in a community.  Great job, MPD.

Here's a copy of the press release distributed by the department:

CITY OF MILWAUKEE POLICE DEPARTMENT NEWS RELEASE

Edward A. Flynn, Chief of Police

In some jobs, success is measured by what doesn’t happen…Be a Force 

The Milwaukee Police Department is “branded.”

 MPD, in partnership with advertising agency Cramer-Krasselt/Milwaukee, today unveiled a wide-reaching campaign designed to “brand” the MPD and Milwaukee with a positive perception of the department and the city, and to assist MPD in its recruiting efforts. The theme, “Be a Force,” will appear on billboards, television, radio and print starting in August.

 The campaign, more than a year in development, was provided on a pro bono basis by Cramer-Krasselt – no taxpayer funds were used in the creation of this campaign, which most certainly would cost more than $1 million for a private sector business.  The media outlets where these pieces will run also have donated the advertising space to this public service effort.

 A positive brand image reflects the extraordinary work being done by the men and women of the Milwaukee Police Department that makes living in the city of Milwaukee an outstanding experience. The MPD is breaking ground nationally among law enforcement agencies with the kind of branding campaign typically created for private sector companies – with private sector monies. Its theme, “Be a Force” applies to everyone in the community – police and residents alike.

 “’Be a Force’ refers not just to the police force but to the force and power of residents to effect positive change in their neighborhoods,” Milwaukee Police Chief Edward A. Flynn said. “We are sharing the message that in some jobs, success is measured by what doesn’t happen. At the MPD, we had nearly 3,000 fewer victims of crime last year than the year before. That’s success that we want to share on a grand scale.”

 Those interested in seeing a compilation video of the television spots for the campaign may go to the Milwaukee Police Department’s Website at www.milwaukee.gov/police or on MPD’s site on YouTube.

 The pieces also will be available, along with video of the entire news conference, on the downloadable program, “CrimeLine,” on Time Warner Cable Wisconsin on Demand, Channel 1111. Go to the “Your Community” tab then click on “CrimeLine” for a selection of short programs on crime prevention efforts by area law enforcement.

Partners Donating Media: 

TV: WDJT, WISN, WITI, WTMJ, WVTV/WCGV

Radio: Clear Channel Radio (WISN-AM, WOKY-AM, WKKV-FM, WMIL-FM, WRIT-FM, WQBW-FM), WLWK-FM, WJMR-FM, WTMJ-AM

Outdoor: Clear Channel Outdoor, Lamar Outdoor

Online: Clear Channel Radio Websites (stations above), WJMR.com

Print: Milwaukee Journal-Sentinel, M Magazine, Milwaukee Magazine, Business Journal, Kubin-Nicholson Corporation, Mandel Company

“Be a Force” Campaign Creative/Production Credits:

Agency: Cramer-Krasselt/Milwaukee
Client: Milwaukee Police Department
Executive Creative Director: Chris Jacobs
Creative Director: Brian Ganther; Todd Stone; Chris Buhrman; Mike Fazende
Art Director: Mike Fazende; Shawn Holpfer; Jim Root; Brian Steinseifer
Copywriter: Todd Stone; Brian Ganther; Jason Ziehm
Photographer: Jeff Salzer (“Church”, “Missing Poster”, “Memorial”, “Be a Force”)
Photographer: Maria Ellen Huebner (“Ride Along” Documentary stills, “Skinned Knees”)
Art Buyer: Karen Kirsch
Radio Edit: Fifth Floor Recording Co.
Audio Engineer:  Matthew Misslich
Video Production Partner: Square Joint
Director: John Biesack
Director of Photography: Robb Fischer
Gaffer: Dan Andera
Video Edit: Independent Edit
Editor: Rob Due
Sound Engineer: Randy Bobo 

#  #  #

 

 

 

Filed under  //   branding   campaign   milwaukee   police   promotions   recruiting   video